Our Story
From the very beginning, the store was built on a simple belief: that fine jewelry should be made with intention, sold with integrity, and backed by genuine expertise. Today, Pearce Jewelers is led by Lori Roy and Jordan Schucart, a mother-daughter team who have carried that founding philosophy forward while bringing it fully into the modern era. Lori attended the Gemological Institute of America in 1988. Jordan followed in 2013, earning her GIA Graduate Gemologist credential and joining a staff where every member holds GIA or DCA certification. That level of collective expertise is rare anywhere, and nearly unheard of in a store of this size.Located at 200 South Main Street in West Lebanon, Pearce Jewelers has spent over three decades becoming the Upper Valley's most trusted destination for engagement rings, wedding bands, fine jewelry, estate pieces, and custom design. Shoppers come from across New Hampshire and Vermont, drawn not only by the largest bridal selection in the region but by the kind of unhurried, knowledgeable service that simply cannot be replicated online.
