About Spark Creations

Learn About the brand

In 1972, brothers Eli and Beny Aviram opened Spark Creations in New York City. Their background was in diamond cutting, and from the very beginning that expertise shaped everything about how they built the brand. While other jewelry companies selected stones from existing inventory, Spark took a different path. They traveled the world to find the right diamonds and colored gemstones, and then had each stone custom-faceted to fit the specific design it was destined for. That approach, putting the stone first and building the jewelry around it, remains the defining principle of Spark Creations more than five decades later.

Over time the founders introduced color into their collections in a meaningful way, and that decision proved transformative. Colored gemstones became as central to the Spark identity as diamonds, and the brand's ability to pair the two with precision and intention elevated their designs into a category of their own. Today every Spark Creations collection includes rings, pendants, earrings, and necklaces designed as coordinated suites, allowing each woman to build a look that is cohesive, complete, and distinctly her own.

Spark has built its reputation as a leader among luxury jewelers by manufacturing fashion jewelry designs that capture the essence of seasonal trends while remaining grounded in timeless elegance. Each season their innovative collections take signature jewelry icons into a modern dimension without sacrificing the classic appeal that sophisticated women return to year after year. Every piece is crafted in 18K gold and finished to the exacting standards of a company whose founders spent their careers understanding what makes a stone truly exceptional.

Come see the Spark Creations collection at Pearce Jewelers in West Lebanon. When you see a Spark piece in person, the difference is immediate.